To drive consumer interest during the winter ice cream slump, we did away with the perfect family holiday photos and asked: what if ice cream got a little ugly? Still shoot for three different “ugly sundaes”, all featuring Unilever ice cream products (Ben & Jerry’s, Magnum, Breyers, Carb Smart, Klondike, Talenti).
Winner of an ANA REGGIE Gold Award for Holiday/Seasonal Marketing.
Photography/Retouching: Publicis Production